Email is far from dead, but it seems that it has made the transition from PC to mobile.
According to reports, “email open rates continued an upward trends (11.6% increase) through Q1 2013″ with “50 percent of total email opens occurred on mobile devices”. The data from Experian Marketing Services is not a big surprise since the use of the mobile web is really taking off. Obviously, people will be more prone to access their emails on their mobile devices with better connection speeds on such devices and with responsive layouts and better mobile email apps making emailing easier and more convenient through tablets and phones.
For email marketers, what this means is that you need to be aware of mobile email users and so tailor your content for them. This means even more concise emails, less embedded videos (with no flash videos at all), and linking only to sites that are mobile-friendly (e.g. URL linking to mobile app or mobile site of a skin cosmetic site instead of its desktop URL).
It used to be that email marketers relied on file attachments to get more information to their target audience. Due to the risk of malware that came with downloading attachments though, email marketers could no longer count on people to download those files and so had to resort to embedded images or even plain text for their email campaigns. These days, thanks to HTML5, embedding videos on email has gotten easier so that videos are starting to appear in marketing emails.
Of course, embedding videos in emails is not only for marketers and can be done by anyone. In fact, Google makes it super easy to share YouTube videos through Gmail. As long as you are logged in your Google account you can share your favorite YouTube videos, from music videos to beauty and cosmetic tips, by clicking on “Share” then “Email” and then plugging in the email addresses of those you wish to send the video to. Of course, you can also add your subject and message. It’s that simple!
It is a common idea that when a user aims to email, one must have that Internet connection whether it be through a dial-up connection, Wi-Fi, or DSL. Nowadays, though, this is not the case because emailing is possible even without any Internet connection but of course, there are certain limitations. Offline emailing features include that allowing users to read one’s inbox and even compose and edit an email. The only difference is that the composed email is only sent once one is connected to the Internet. Nonetheless, offline emailing gives much convenience to email users and though there may be limitations that go with its usage, it is still very much appreciated by the majority and still wanted by almost every user. Taking for instance emailing through the popular Gmail, one can easily access by simply downloading the offline Google Mail. From this download, one can enjoy the features that go with offline emailing.
The ease in communication brought by the email resulted to the public wanting to have a personal account. Its use and reach are things that one would really enjoy but it is still the fact that people can still survive without its usage, having an email is not a necessity. The rise of the Internet did pave way for the numerous emailing sites but the rise of technology resulted to its different forms such as mobile phones to be of great purpose as well. With this, one can say that there is that undeniable benefit that the email brings to people but it is not only through it that such benefit can be obtained. Mobile phones, telephones, chats, and other forms and means of communication can equally bring ease and convenience through features and applications that were made to satisfy the need of the majority and nevertheless the usage of these should not be taken for granted.
Are you sick of getting emails that are not of importance to you? Isn’t it irritating that your folders are filled with these emails that you don’t really need? Did it ever happen to you that your needed emails to be sent and received don’t appear in your inbox rather in your spam? These are just some of the questions related to the most common feature in one’s email which is the spam email. Spam mail, in its popular sense, is also known as the junk mail or the unsolicited mail. As it seen, these appear in almost all email accounts taking note that it is often similar. Sometimes users wonder what these spam emails are about but actually when one clicks on it, it will most of the time link to websites that offer malware. Nonetheless, these spam messages actually cater to viruses. If one is unaware of the effects it leads to, users may not see it but there computers and laptops may be infected by these viruses.
Emailing nowadays is definitely easier. Anyone can readily make an email account free of charge from different known sites such as gmail, yahoo, and American online. One can easily send emails without having a laptop or computer with him. Numerous applications that simply vary in features for mobile phones and even tablets are readily available that makes one’s accessibility to emailing convenient and reachable. Also, emailing before was just restricted to long distance communication. At present, it is as well used for short distances when for instance, one interacts with his boss, with friends, and even just a normal means of communicating like how a mobile phone is used. Another evident use of emailing is for formality purposes. It is most often the case that for hiring, some companies prefer to have their applicants send their resume through email. Agreements and transactions are as well sometimes conducted through its usage.
Just because you use opt-in emails only for your email marketing campaign does not always guarantee that the emails you send will not be deleted by the recipients without being opened. If you do want the emails to be read, you need to make sure that always manage to keep your subscriber interested. To help you do this, below are some guidelines you might want to follow:
1. Don’t send emails to often – Even if you have a lot of interesting content to send, there comes a point when the useful emails will feel like spam. After all, even someone who’s into beauty products wouldn’t want to read cool tips on beauty measures more than once a day. So send emails as sparingly as possible. Another tack you can take is by letting your subscribers choose how often they want to receive emails; daily, weekly, or monthly.
2. Let them choose the content – You can also let your subscribers choose the specific topics they are interested in. This is especially useful if you have lots of varied content.
3. Meaty titles and first lines – Be very particular with your titles and first lines because they are what your subscribers will see at a glance and will determine whether they open the email or send it straight to the trash. So choose meaty and catchy lines that will intrigue your subscribers.
We’ve already discussed the topic of email verification and why it is important for websites to use it when gathering email addresses. This email verification is different from phone verification of your email account.
Since passwords are often not enough to keep email accounts secure with people giving out passwords to friends and hackers doing their best to bypass this basic security measure, it is no wonder that people’s email accounts are often accessed by people other than the actual email account owner.
Phone verification is employed by email providers (and even other social websites) these days to tighten account security. It works by having the email provider send an automated message containing a verification code to the email owner’s phone. The verification code then has to be typed in before the email account can be accessed. While phone verification is not done every single time you log in, you can set your account to require this security whenever your account is being accessed in a computer you do not routinely used. It may be a simple security measure but it will surely reduce the wrinkles in your skin with you less worried about your email being hacked.
Signing up for online sites these days usually means having to go through the hassle of email verification. This is true for all kinds of sites, from online forums to online skin care sites.
But is email verification really just a huge hassle, or does it serve a more important purpose?
Online businesses need a way to verify your email to ensure that they are sending their newsletters, important notices, invoices, and other official mail to the right address. Without email verification, they could well be spamming some poor individual who has no interest whatsoever in their product or service. Furthermore, it is also an essential security measure, especially for sites that you actually give your money too. While you may be asked for other pertinent information and be given other verification options (e.g. phone verification), email is the primary way online sites weed the real from the scam.
So the next time you get irritated about having to go through email verification, remember that it isn’t a way for spammers to get your email address but the way legitimate business ensure your security and also keep their records clean so they don’t end up like spammers.
Image via One Way Stock
The ability to filter emails is something that first came to my attention a few (or not so few) years back when Gmail introduced it to the public. Although Gmail’s conversation style emails quickly made it my favorite, the filter feature is definitely one of the things that have kept me firmly loyal to Gmail.
The great thing about filters is that it help you efficiently categorize your emails, labelling them as they are received and sending them straight to the proper folder/label if you so wish. This has meant less clutter in my inbox and has conveniently helped me keep track of work emails along with personal ones. With filters in place, I know immediately when I get emails from my family, subscriptions and alerts from favourite online beauty sites and all the other categories without having to browse through tons of email all located in the inbox.
In case you haven’t been taking full advantage of filters, now’s the time to try it out and make managing your emails a lot easier.
Image via Gmail