latestemailtrends.com

To increase the number of emails opened, many people try to trick their subscribers by providing catchy but misleading headlines. Their motive is to get the subscriber open and read the mail. The rationale behind this is based on the deduction that you would get more responses if more people open the mail.

It is right in theory. But then there is a difference in motivation and interest. If somebody clicks your mail because he is interested in it, you would have higher response rate with more mails being opened. What would be happening if you dupe somebody to open your mail? He would exit the moment he finds that he is cheated or it is not what he was looking for.

In case you haven’t noticed it yet, Gmail has now opened its doors to everyone. Some time ago, only invited people could get a Gmail account which was not really a good idea.

Unlike Yahoo which is open to anybody, it eases the burden of having to get a free email account even if they are not among the elite people that Google was trying to market. Between the two, Yahoo mails is a hands down winner in getting more subscribers although it may include some people who create free mail for malicious things.

But seeing that their strategy is backfiring, Google has made it free for anyone. So if you have not gotten a Gmail account yet, get yours now at http://www.gmail.com