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Email lists advance the traditional one-on-one email interaction a step further through disseminating a single message simultaneously to a group of people in your contacts. Typically, email lists are configured for use wither as one-way announcement lists or discussion lists but the only difference is, the list owner alone or editor can write to a one-way list with every list member writing to a discussion list. When an email list o made, the email address is used to post messages to the list. Once a message is sent, it is delivered to the central server when email list management software is located. The software then automatically distributes the email message to all subscribers in the list. You can subscribe and unsubscribe anytime as well as list modifications. The email list management software updates the list records automatically and sends an email confirmation to those who requested the modification.

An industry expert describes subject line as the most significant sentence in a business’ email marketing strategy because the line can be used to attract and engage potential customers. It is where the user decides to either open the message or trash it. And to boost response rates, personalizing email marketing should be considered. Messages that are sent to clients should also be consistent in their use of company logos and offers. A company’s message should extend all the way through from your email to the sign up page and to that special landing page you have created for the event, product or purpose and promotion of what you are sending through email.

Business use Email Marketing to communicate with their clients and customers to share business news and in keeping customers abreast of new offers and promotions. Email marketing gives consumers special treatment by offering them unique ideals and promotions especially when they are loyal to the business. It also helps a business owner keep current customers and get new customers as they improve their profit margin. Although the effect does not happen overnight, email marketing still proves to be a successful campaign. And it is advisable to hire professional services that will handle email marketing endeavors so that the business is freed from the hassles they may get from conducting email campaigns. Email marketing proves to be just like television advertisements that quickly catch consumers’ attention.

Nigerian 419 Scams can be traced even back to the fax machine days and snail mail was the common business communication means. And since email is the preferred method nowadays, more Nigerian 419 Scams spread all throughout the net. The said scam claims to be the relative of some high-profile deceased and arrested political figure who have horded millions of dollars in cash and is seeking for someone to help transfer the money in exchange for a big percentage of the money. And to prove that they are legit, victims are presented with forged and official documents in convincing the email user. And then they claim fees and bribes that must be paid as your account is being set up.

Bank or financial transactions are being processed in the internet to make things easier but the problem is, con artist and scammers start surfacing and evolving as well. One of the most common scam today is what we know as Phishing scam which is intended to trick the victim by sending email purporting to be from a valid banking site or eCommerce provider. Once the victim started filling out forms and giving out personal data as he enters the website, the fake site is being sent to the scammers already. The email sent by scammers often uses fear tactics to lure the victim into visiting the fraudulent website. With the information stolen from the victim, the scammer can then wipe out all their victim’s accounts, run up the victim’s credit card and they can even steal your identity.

by: Djai Tanji

Spam is unsolicited or voluntary bulk emailing intended for commercial advertising. You can compare it to the junk mails you get in your mailbox from credit card companies. It has started to be a major problem starting mid 90’s as the market for internet connected personal computers grew. UBE or what we call Spam comprises somewhat in the range of 85% of the whole email volume delivered in the internet today and this has been regarded as serious problem. There were solutions about this like heuristic and blacklist filters but it was not enough somehow. And worse, even legitimate emails or email sources are sometimes blocked and this false positives are even bigger problems.