Fraudulent Link Scams
Generally, scams are the new malware delivery method in email today and the norm is social engineering. Falsifying a link is the hallmark of seeded downloader Trojans, Phishing scams and other web-based malware. Security providers has been plagued with rogue antiapyware products that makes false claims of infection just to sell product or they drop their own malware to the system. Brand names are significamt regarding your security, both in terms of verifying that the link is legitimate and to know that products are legit. The technique is you should maintain a good security bearing that takes more time than just installing the right product before you install them, and you better be sure that the links you click really leads you where you want to go.