In your email marketing campaign, be certain that all aspects of your business are in sync with your email campaign. In other words, is customer service ready to field questions? Do sales have the inventory to meet your customer’s needs? There’s no point in sending out an email extolling the virtues of a new product if people can’t order it or answer questions. Just be sure that all systems are a-go before you send out that email. Otherwise, your attempts at furthering a reputation of being a reliable and sophisticated business will instantly be thwarted.
What this has meant is that the seller has the perfect chance to build up a relationship with the prospect. This in turn will open up many other chances in future for making sales. This works out much best and much more effectively as an email marketing campaign than the one-off hit or miss effort.
As long as you have carefully targeted those that you sign up in your opt in email list, then all you have to do is keep on feeding them interesting information on their area of interest. This is the best and most effective email marketing campaign because whatever relevant offer you put in front of them via your emails will be viewed as interesting information.