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Emails are the number one targets for hackers, phishers, viruses, worms. By simply having your computer online, your data and personal information are instantly exposed to all kinds of malicious applications. Being new to the internet poses risks to your computer’s safety. These are ways to help protect you from identity theft, fraud and a computer takeover, all of which happens without you, knowing it.

1. Check your Inbox. Some e-mails or spam contain dangerous code that could infect your computer at a touch of a button.

2. Look for Unknown Messages and dont even open it. Contact the company that claims to be sending the e-mail and verify the said email.

3. Even if it comes form a friend, do not open attachments right away. You can opt to call or text them if they really sent you the message.

4. Read Your Messages in Plain Text.? Some e-mails written in HTML can be harmless. Others are not. To be safe, try setting your e-mail program to show messages in plain text format. This will prevent threatening code from installing itself.

5. One of the best way to rid of these hackers is to use your common sense. You know when you are being fooled by these scammers.

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In your email marketing campaign, be certain that all aspects of your business are in sync with your email campaign. In other words, is customer service ready to field questions? Do sales have the inventory to meet your customer’s needs? There’s no point in sending out an email extolling the virtues of a new product if people can’t order it or answer questions. Just be sure that all systems are a-go before you send out that email. Otherwise, your attempts at furthering a reputation of being a reliable and sophisticated business will instantly be thwarted.

What this has meant is that the seller has the perfect chance to build up a relationship with the prospect. This in turn will open up many other chances in future for making sales. This works out much best and much more effectively as an email marketing campaign than the one-off hit or miss effort.

As long as you have carefully targeted those that you sign up in your opt in email list, then all you have to do is keep on feeding them interesting information on their area of interest. This is the best and most effective email marketing campaign because whatever relevant offer you put in front of them via your emails will be viewed as interesting information.

Email lists advance the traditional one-on-one email interaction a step further through disseminating a single message simultaneously to a group of people in your contacts. Typically, email lists are configured for use wither as one-way announcement lists or discussion lists but the only difference is, the list owner alone or editor can write to a one-way list with every list member writing to a discussion list. When an email list o made, the email address is used to post messages to the list. Once a message is sent, it is delivered to the central server when email list management software is located. The software then automatically distributes the email message to all subscribers in the list. You can subscribe and unsubscribe anytime as well as list modifications. The email list management software updates the list records automatically and sends an email confirmation to those who requested the modification.

An industry expert describes subject line as the most significant sentence in a business’ email marketing strategy because the line can be used to attract and engage potential customers. It is where the user decides to either open the message or trash it. And to boost response rates, personalizing email marketing should be considered. Messages that are sent to clients should also be consistent in their use of company logos and offers. A company’s message should extend all the way through from your email to the sign up page and to that special landing page you have created for the event, product or purpose and promotion of what you are sending through email.

Generally, scams are the new malware delivery method in email today and the norm is social engineering. Falsifying a link is the hallmark of seeded downloader Trojans, Phishing scams and other web-based malware. Security providers has been plagued with rogue antiapyware products that makes false claims of infection just to sell product or they drop their own malware to the system. Brand names are significamt regarding your security, both in terms of verifying that the link is legitimate and to know that products are legit. The technique is you should maintain a good security bearing that takes more time than just installing the right product before you install them, and you better be sure that the links you click really leads you where you want to go.

Nigerian 419 Scams can be traced even back to the fax machine days and snail mail was the common business communication means. And since email is the preferred method nowadays, more Nigerian 419 Scams spread all throughout the net. The said scam claims to be the relative of some high-profile deceased and arrested political figure who have horded millions of dollars in cash and is seeking for someone to help transfer the money in exchange for a big percentage of the money. And to prove that they are legit, victims are presented with forged and official documents in convincing the email user. And then they claim fees and bribes that must be paid as your account is being set up.

Bank or financial transactions are being processed in the internet to make things easier but the problem is, con artist and scammers start surfacing and evolving as well. One of the most common scam today is what we know as Phishing scam which is intended to trick the victim by sending email purporting to be from a valid banking site or eCommerce provider. Once the victim started filling out forms and giving out personal data as he enters the website, the fake site is being sent to the scammers already. The email sent by scammers often uses fear tactics to lure the victim into visiting the fraudulent website. With the information stolen from the victim, the scammer can then wipe out all their victim’s accounts, run up the victim’s credit card and they can even steal your identity.

by: Djai Tanji

Spam is unsolicited or voluntary bulk emailing intended for commercial advertising. You can compare it to the junk mails you get in your mailbox from credit card companies. It has started to be a major problem starting mid 90’s as the market for internet connected personal computers grew. UBE or what we call Spam comprises somewhat in the range of 85% of the whole email volume delivered in the internet today and this has been regarded as serious problem. There were solutions about this like heuristic and blacklist filters but it was not enough somehow. And worse, even legitimate emails or email sources are sometimes blocked and this false positives are even bigger problems.

When we are marketing using emails, it would be best to keep them at a minimum or send emails at specific periods that will not become irritating for most. Getting emails everyday in your email box with nothing new to show can become entirely irritating and thus lead to potential cuts by people who choose to get updates or news.

There are companies who are aggressive and provide updates daily. But for the sake of relevance, it would be best to keep these practices at times where the real important emails are to be passed on for subscriber updates.